[SEEM5202 Seminar Announcement] (Wednesday, April 1, 2015, 11:30am - 1:00pm)

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                Department of Systems Engineering and Engineering Management
                              The Chinese University of Hong Kong
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Date: Wednesday, 11:30am - 1:00pm, April 1, 2015 Title: Selling to Strategic Customers When There is a Non-deceptive Counterfeiter

 Speaker: Hubert Pun, Assistant Professor of Management Science in the Ivey Business School at Western University (Canada)

Abstract:

We consider a manufacturer that sells products to strategic (forward-looking) customers over two periods. After the end of the first period, a counterfeiter that is capable of producing a non-deceptive counterfeiting product decides whether or not to enter into the market. The manufacturer decides an investment in advertisement, and the retail prices are decided at each period. If the counterfeiter has all the necessary technology to duplicate the manufacturer's product, one might expect that the counterfeiter would make a product as good as possible, and the manufacturer would be worse off from the counterfeiter imitating a high resemblance product. Interestingly, we find that this insight does not hold. Moreover, the manufacturers frequently educate their customers with the buy-now mentality, so that the customers would buy at full price rather than waiting for the discount price, and the customers are less likely to wait for a counterfeiting product.  However, we find that the manufacturer can also be worse off from the customers becoming more impatience.  Lastly, the counterfeiter may be worse off from the customers anticipating the possibility of a counterfeiting product.

Biography:

Hubert Pun is an assistant professor of management science in the Ivey Business School at Western University (Canada). He holds a PhD from Indiana University in 2010. His current research interests include marketing/operations interface, outsourcing decision, and healthcare operations using game theoretical models. He has published in Production and Operations Management, European Journal of Operations Research, Decision Science and Naval Research Logistics.

Everyone is welcome to attend the talk!

Venue: Room 513,
      William M.W. Mong Engineering Building (ERB),
      (Engineering Building Complex Phase 2)
      The Chinese University of Hong Kong.

The talk will be hosted by:
Prof. Janny Leung,
Department of Systems Engineering and Engineering Management,
The Chinese University of Hong Kong,
E-mail: janny@se.cuhk.edu.hk
Homepage: http://www.se.cuhk.edu.hk/people/janny.html

SEEM-5202 Website: http://seminar.se.cuhk.edu.hk
Email: seem5202@se.cuhk.edu.hk