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When Strategic Customers Meet Strategic Servers: Individual and Social Optimization in Many-Server Queueing Systems
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SEEM-DOT Joint Seminar
The Chinese University of Hong Kong
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Date: Friday, January 30, 2026, 15:25 pm to 16:25 pm HKT
Venue: ERB 602, The Chinese University of Hong Kong
Title: When Strategic Customers Meet Strategic Servers: Individual and
Social Optimization in Many-Server Queueing Systems
Speaker: Prof. Amy Ward, The University of Chicago Booth School of Business
Abstract:
We initiate the study of joint strategic behavior of customers and
servers in many-server queueing systems. We model customers as strategic
agents who decide whether to join the system by weighing reward from
service against cost of waiting, following the seminal works of Naor
(1969) and Knudsen (1972). In those works, customers use a threshold
equilibrium joining strategy based on the number of customers already in
the system (whereas servers operate at fixed exogenous rates). Moreover,
customers "over-join" (that is, induce a higher threshold) compared to
the socially optimal threshold, a result known as Naor's inequality.
Although Naor's inequality is known to hold widely in queueing systems
with strategic customers, no work has considered whether or not it holds
when servers are also strategic (specifically, in choosing how fast to
work). We investigate this question within a large-system asymptotic
framework when servers choose service rates to balance reward and effort
cost.
We show that at equilibrium, customers may either over-join or
under-join the system (that is, induce a higher or lower threshold than
the socially optimal one), an observation that challenges the
universality of Naor's inequality. Next, we compare the welfare of
customers and servers under the social optimum and an individual
equilibrium and find the following imbalance: While customers always
benefit when moving from an equilibrium to the social optimum, servers
may end up experiencing reduced and even negative utility. Finally, we
propose an incentive scheme that charges an entry fee from customers and
offers a performance-based compensation for servers, which realigns
individual incentives with social optimum. The incentive scheme is
feasible (that is, does not require external subsidy) when the number of
servers is sufficiently small. Surprisingly, under the optimal incentive
scheme, the welfare distribution remains imbalanced but towards the
opposite party: Servers always benefit, while customers sometimes incur
welfare losses.
Biography:
Amy Ward's research focuses on the approximation and control of
stochastic systems, with applications to the service industry. Much of
her past work has focused on the impact of customer impatience and
abandonments on performance. Her more recent work investigates the
interactions between behavioral incentives and operational efficiency in
service systems.
Ward is a fellow of the INFORMS Manufacturing and Service Operations
Management (MSOM) Society (elected 6/2023), and is the Editor-in-Chief
for the journal Operations Research (term began 1/1/2024). In the past,
she was Editor-in-Chief for the journal Operations Research Letters
(term 4/1/2021-12/31/2023), and earlier held the position of Chair of
the Applied Probability Society (term 11/2016-11/2018).
Prior to joining Booth, Ward was Professor of Data Sciences and
Operations at the University of Southern California Marshall School of
Business. She has also been a Visiting Associate Professor in the
Computing and Mathematical Sciences Department at Cal Tech, and an
Assistant Professor in Industrial and Systems Engineering at the Georgia
Institute of Technology. Outside of academia, during her doctoral
studies, she spent several summers at AT&T Laboratories. Ward earned
both a PhD and MA from Stanford University, and she holds a BA from
Claremont McKenna College.
Everyone is welcome to attend the talk!
Date:
Friday, January 30, 2026 - 15:15


